Research work is mainly focused on the integrating and identity forming potential of the media. However, in a constantly changing and increasingly diverse society, the principal emphasis has been on theoretical considerations as to whether and in what form the media could and should offer an integrative potential, and on how far concepts of inclusion should replace earlier ideas of an “integration” function. Nevertheless, it is obvious that modern societies cannot function without at least a minimum of national identity. Therefore, one needs to ask how a socially acceptable and peace-enhancing national identity can be developed and what role the media are playing in the identity formation process.


Austrian Ministry of Science and Research, within the framework of its South Eastern European Science Cooperation Initiative: Subproject “Western Balkan Countries and the EU: Reciprocal Perceptions, Expectations and Skepticism”

National Science Centre Poland: Subproject “Media Coverage of the Polish EU Presidency”

Cultural Department of the City of Vienna: Congress organization “Vienna Forum of Social Sciences”

CMC Staff

Josef Seethaler (Project Leader)

Romy Wöhlert 

Cooperation Partners

Subproject “Dynamics of National Identity”:

Univ.-Prof. Dr. Jürgen Grimm, University of Vienna, Department of Communication,

Prof. Leonie Huddy, PhD, Stony Brook University New York, Department of Political Sciences

Prof. Dr. Peter Schmidt, Justus-Liebig-Universität Gießen, Institut für Politikwissenschaft


Subproject “Media Coverage of the Polish EU Presidency”:

Adam-Mickiewicz-University Posen


Subproject: “Western Balkan Countries and the EU: Reciprocal Perceptions, Expectations and Skepticism”

Media Centar Sarajevo

University of Belgrade

University of Primorska

Congress Organisation

Annual Conference of the International and Intercultural Communication Section of the German Communication Association (with the Austrian Foreign Ministry and the Comenius University Bratislava), Vienna and Bratislava, 4-5 October 2013

Vienna Forum of Social Sciences (with the Forum for Methods at the Faculty of Social Sciences, University of Vienna, and the Austrian Association for Communication Science (ÖGK)), Vienna, 1-2 December 2011 

Publications and Lectures