Mag.  

Maren B. M. Beaufort

Scientist
 

 

 

Institute for Comparative Media and Communication Studies (CMC)
Austrian Academy of Sciences / Alpen-Adria-University Klagenfurt
1010 Wien, Postgasse 7, Austria
Phone (+43-0) 51581-3110
Fax (+43-1) 51581-3120
Email: maren.beaufort(at)oeaw.ac.at


Research Interests

Political Communication, Social Media, Media Effects Research, Health Communication, Media Literacy, Science Communication

Methodological expertise: Empirical Social Research (Content Analysis, Survey Research, Observational Techniques, Experiments, Comparative Methods), Multivariate Statistics

Academic Education

Academic Education

Maren Beaufort is a Ph.D. Candidate with Prof. Uwe Hasebrink (Hans-Bredow-Institute at the University of Hamburg) since 2018 and with Prof. Hans-Bernd Brosius (Ludwig-Maximilians-University Munich) since 2016.

After her Bachelor studies in Communication Science and International Business Administration at the University of Vienna she completed a Master`s degree program in Communication Science at the University of Vienna. Her Master thesis dealt with the impact of embedded advertising in films on food preferences and buying behavior of young children.

Professional Career

Professional Career

Since 2013: Research assistant and (since 11/2015) junior scientist in the research group “Media, Politics & Democracy” at the Institute for Comparative Media and Communication Studies (CMC) of the Austrian Academy of Sciences and the Alpen-Adria-University

2004-2012: PR consultant, author, lector, freelance journalist for various clients, magazines and publishing houses (including Info Technologie Verlag GmbH, Bohmann Druck & Verlag GmbH & Co KG, Report Verlag GmbH & Co KG)

1999-2012: Executive assistant, alliance manager, marketing assistant and specialist, public relations assistant and specialist at ZT Prentner IT, mii AG, General Electric Capital ITS, Computacenter GmbH and CA Technologies

Fellowships & Awards

Fellowships & Awards

2016: Top Student Paper Award, International Communication Association (ICA), CAM Division, for the paper “How Candy Placements in Films Influence Children`s Selection Behavior in Real-Life Shopping Scenarios”

Reviewing and Consulting Activities, Editorships

Reviewing and Consulting Activities, Editorships

2019: Editorship of a Routledge Anthology "Digital Media, Political Polarization and Challenges to Democracy" by invitation of the publisher

Since 2018: Reviewer for Russian Journal of Communication

Since 2017: Issue editor and reviewer for Information, Communication & Society

Since 2016: Consultancy assignment for the European Commission’s Digital Agenda for Europe – Media Pluralism Monitor, carried out by the Centre for Media Pluralism and Media Freedom (CMPF) of the European University Institute; Florence (with Josef Seethaler)

2016-2017: Consultancy assignment for the Austrian public service broadcaster ORF: Redefinition of the educational mission of the ORF

2014: Consultancy assignment for the Austrian Federal Ministry of Science, Research and Economy: Science and Public in Austria (with Matthias Karmasin & Josef Seethaler)

Since 2013: Member of the Austrian Advertising Council, “Young Advertising Council”

Memberships in Professional Associations

Memberships in Professional Associations

Since 2016: International Association for Media and Communication Research (IAMCR)

Since 2016: Association for Education in Journalism and Mass Communication (AEJMC)

Since 2016: European Research and Communication Association (ECREA)

Since 2016: World Association for Public Opinion Research (WAPOR)

Since 2015: International Communication Association (ICA)

Since 2015: Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)

Since 2014: Österreichische Gesellschaft für Kommunikationswissenschaft (ÖGK)

Congress Organisation

Congress Organisation

#ganzohr2018 (with ORF Radio Ö1 and the network of German-speaking science podcasters), Vienna, 28–30 September 2018

Digital Media, Political Polarization and Challenges to Democracy - an International Symposium (with the University of York), Vienna, 21–22 September 2017

ORF DialogForum „Wer ist das Volk? [Who are the People?]“ - Public Lecture mit W. Lance Bennett, University of Washington (with the Austrian Broadcasting Corporation ORF), Vienna, 21 September 2017

Third Party Projects

Third Party Projects

2018: Media Pluralism Monitor 2018 – Austrian Report (with Josef Seethaler; funded by the European Commission)

2017: Media Pluralism Monitor 2017 – Austrian Report (with Josef Seethaler; funded by the European Commission)

2017 – 2018: Zurück am Herd? Mediennutzung und gesellschaftliche Anbindung junger Mütter in Österreich [Media Use and Social Inclusion of Young Mothers in Austria] (with Josef Seethaler; funded by the City of Vienna)

2016: Media Pluralism Monitor 2016 – Austrian Report (with Josef Seethaler; funded by the European Commission)

2014 – 2016: What You See Is What You Buy: The Impact of Product Placements in Films on Food Choices and Buying Behavior of Young Children in a Real World Setting (funded by ORF Enterprise)

Collaborations

Collaborations

Since 2018: College of Communication Arts and Sciences der Michigan State University, Chicago (Prof. Stephen Lacy), im Projekt „Media Performance and Democracy”

Since 2017: Institut für Publizistik der Universität Mainz (Prof. Birgit Stark) im Projekt „Media Performance and Democracy“

Since 2017: Hans-Bredow-Institut für Medienforschung an der Universität Hamburg (Prof. Uwe Hasebrink) im Projekt „Media Performance and Democracy“

Since 2017: Institut für Sozialwissenschaften (Kommunikations- und Medienwissenschaft II) der Heinrich-Heine-Universität Düsseldorf (Prof. Ralph Weiß) im Projekt „Media Performance and Democracy“

Since 2017: Institut für Kommunikationswissenschaft und Medienforschung der Universität Zürich (Prof. Otfried Jarren) im Projekt „Media Performance and Democracy“

Since 2017: Forschungsinstitut Öffentlichkeit und Gesellschaft (fög) der Universität Zürich (Prof. Mark Eisenegger) im Projekt „Media Performance and Democracy“

Since 2017: Fachbereich Kommunikationswissenschaft der Universität Salzburg (Prof. Josef Trappel) im Projekt „Media Performance and Democracy“

Since 2016: Sociology Department der University of York (Prof. Brian D. Loader) im Projekt „From Collectivity to Connectivity? Social Media and Political Participation”

Since 2016: Centre for Media Pluralism and Media Freedom am European University Institute, Florence, im Projekt „Media Pluralism Monitor” (im Auftrag der Europäischen Kommission)

Since 2016: Department of Communication der University of Washington (Prof. W. Lance Bennett) im Projekt „From Collectivity to Connectivity? Social Media and Political Participation”

Publications

Books and Monographs

Books and Monographs

Peer-Reviewed Articles and Book Chapters

Peer-Reviewed Articles and Book Chapters

Other Articles and Book Chapters

Other Articles and Book Chapters

Research Papers

Research Papers

POPULAR ARTICLES AND BOOK CHAPTERS

POPULAR ARTICLES AND BOOK CHAPTERS

Lectures

Keynotes

Keynotes

  • 18/05/2018 , Linz
    Maren Beaufort: 
    Demokratie und die Rolle des nicht-kommerziellen privaten Rundfunks
    #mediana18 - Vom demokratischen Auftrag medialen Diskurses
  • 21/09/2017 , Vienna
    Josef Seethaler,  Maren Beaufort: 
    Changing Media – Changing Democracy, or: Changing Democracy – Changing Media?
    Digital Media, Political Polarization and Challenges to Democracy: An International Symposium
  • 21/04/2016 , Wien
    Maren Beaufort: 
    Demokratie, Medienpluralismus und die Rolle des nicht-kommerziellen privaten Rundfunks [Democracy, media pluralism, and the role of community media]
    REM-Workshop "Der nicht-kommerzielle private Rundfunk"

Invited Lectures

Invited Lectures

  • 30/11/2018 , Lucerne
    Josef Seethaler,  Maren Beaufort: 
    Von kollektiver zu konnektiver Logik? Eine vergleichende Untersuchung des Verhältnisses von Mediennutzung und politischer Beteiligung [From a collective to a connective logic? Comparing media use and political participation across time and countries]]
    Mediensymposium 2018: Digitaler Strukturwandel der Öffentlichkeit – Historische Verortung, Modelle und Konsequenzen
  • 19/11/2018 , Tel Aviv
    Josef Seethaler,  Maren Beaufort: 
    Recent developments on freedom and pluralism of media in Austria
    "Media, Freedom of Speech, and Democracy: Contemporary Conflicts and Tensions in the EU and Beyond: Conference of the S. Daniel Abraham Center for International and Regional Studies, Tel Aviv Univ. in coop. with The Austrian Society for European Politics
  • 13/04/2018 , Lugano
    Josef Seethaler,  Maren Beaufort: 
    Rechtspopulismus, politisches Informationsverhalten und Vertrauen in den Journalismus – ein innereuropäischer Vergleich (2011-2017) [Right-wing populism, political information use, and trust in journalism - a European comparison, 2011-2017]
    Politischer Journalismus im Ländervergleich vor dem Hintergrund des Rechtspopulismus - Section Panel der Fachgruppe Politische Kommunikation auf der Jahrestagung der SGKM 2018
  • 09/05/2017 , Athens
    Josef Seethaler,  Maren Beaufort: 
    Community media's "added value": The case of Austria
    15th Annual International Conference on Communication and Mass Media
  • 09/05/2017 , Athen
    Josef Seethaler,  Maren Beaufort: 
    Community media's "added value": The case of Austria
    "Panel on Community Media" at the 15th Annual International Conference on Communication and Mass Media
  • 24/04/2015 , St. Petersburg
    Josef Seethaler,  Maren Beaufort: 
    Putting social media in context: The interconnections between media systems, social media use, and political participation
    3rd International Conference: Comparative media studies in today's world: Social media in various socio-political contexts
  • 06/11/2014 , Wien
    Josef Seethaler,  Maren Beaufort: 
    Wie soziale Online-Netzwerke politische Beteiligung verändern [How social online networks change political participation]
    Medienwandel - Wandel der Demokratie? Das demokratische Potenzial der Social Media [Changing Media - Changing Democracy? Exploring the Democratic Potential of Social Media]
  • 26/06/2014 , Wien
    Josef Seethaler,  Matthias Karmasin,  Maren Beaufort: 
    Bericht des Instituts für vergleichende Medien- und Kommunikationsforschung [Report of the Institute for Comparative Media and Communication Studies]
    Öffentlicher Teil der Klassensitzung der philosophisch-historischen Klasse der ÖAW
  • 18/12/2013 , Klagenfurt
    Josef Seethaler,  Maren Beaufort: 
    From Collectivity to Connectivity? Social Media and Political Behavior
    Forschungsdialog

Other Lectures

Other Lectures

  • 28/05/2018 , Prague
    Josef Seethaler,  Maren Beaufort: 
    Changing roles of broadcast journalism: A fresh look at legal texts concerning broadcasting
    68th Annual ICA Conference
  • 27/05/2018 , Prague
    Josef Seethaler,  Maren Beaufort: 
    Legitimating science in times of social change: How should science be communicated to the public?
    68th Annual ICA Conference
  • 08/04/2018 , Washington, D.C.
    Josef Seethaler,  Maren Beaufort: 
    Media quality and democracy: Claims and reality—A cross-media study
    2018 AEJMC Annual Conference
  • 10/08/2017 , Chicago, IL
    Josef Seethaler,  Maren Beaufort: 
    From understanding to participation: Science, media and the public
    100th AEJMC Annual Conference
  • 28/06/2017 , Klagenfurt
    Josef Seethaler,  Maren Beaufort: 
    Implicit effect mechanisms of online advertisements for unhealthy products
    Workshop "Der Mensch im digitalen Zeitalter"
  • 29/05/2017 , San Diego, CA
    Maren Beaufort: 
    Exploring the role of product placements for children's obesity-related shopping behavior
    67th Annual Conference of the International Communication Association (ICA)
  • 25/05/2017 , San Diego, CA
    Josef Seethaler,  Maren Beaufort: 
    Putting the “demos” back in democracy: Theoretical considerations on the role of journalism and the media in a democratic society
    Preconference "Media Performance and Democracy - the Debate Continues" to the ICA 67th Annual Conference
  • 24/11/2016 , Barcelona
    Josef Seethaler,  Maren Beaufort: 
    Citizen participation, social media use, and the shift in political trust: Results from a European survey
    Regional Conference of the World Association of Public Opinion Research (WAPOR): "Political Trust in Contemporary Representative Democracies"
  • 10/11/2016 , Prague
    Maren Beaufort: 
    The impact of product placements in films on food choices and buying behavior of young children in a real-life setting
    6th European Communication Conference of the European Research Communication Association (ECREA)
  • 05/08/2016 , Minneapolis
    Maren Beaufort: 
    The moderating role of age on behavioral effects of product placements in a real-world setting
    99th Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC)
  • 05/08/2016 , Minneapolis
    Josef Seethaler,  Maren Beaufort: 
    Social media and civic engagement: Results from a European survey
    99th Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC)
  • 19/07/2016 , York
    Josef Seethaler,  Maren Beaufort: 
    Europe's youth on the move: Online communication, civic engagement, and connective action
    Contemporary Political Youth Culture & Communication Symposium
  • 06/07/2016 , Munich
    Maren Beaufort: 
    Wirkungsbedingungen integrativer Werbeformen in Filmen auf das Produktauswahlverhalten von (Klein-)Kindern und ihre Implikationen für die Entwicklung von Medien- und Konsumentenkompetenz
    Seminar, Ludwig Maximilians University (LMU)
  • 10/06/2016 , Fukuoka
    Maren Beaufort: 
    How candy placements in films influence children's selection behavior in real-life shopping scenarios
    66th annual conference of the International Communication Association (ICA)
  • 09/06/2016 , Fukuoka
    Josef Seethaler,  Maren Beaufort: 
    Putting the "demos" back in democracy: Methodological implications and empirical evidence for Measuring Media Performance
    66th annual conference of the International Communication Association (ICA) - Preconference "Media Performance & Democracy"
  • 06/02/2016 , Dresden
    Josef Seethaler,  Maren Beaufort: 
    Vom Verstehen zum Partizipieren? Veränderungen im Verhältnis von Wissenschaft, Medien und Öffentlichkeit [From "Public Understanding of Science" to "Public Participation in Scientific Research"?]
    3rd Annual Conference of the Working Group "Science Communication" of the German Communication Association (DGPuK)
  • 21/10/2015 , Phoenix, Arizona
    Josef Seethaler,  Maren Beaufort: 
    The long way from technical to social connectivity: Exploring the digital divide in 15 European countries
    Partnership for Progress on the Digital Divide. 2015 International Conference
  • 03/10/2015 , Rovinj
    Josef Seethaler,  Maren Beaufort: 
    Change in media use - Change in political participation? A cross-national comparative study
    "Communication, Democracy and Digital Technology" - Conference of the International Political Science Association (IPSA)
  • 16/07/2015 , Montreal
    Josef Seethaler,  Maren Beaufort: 
    Can social networks help to foster participatory democracy? A comparative analysis in 15 European countries
    2015 Annual Conference of the International Association for Media and Communication Research (IAMCR)
  • 25/05/2015 , San Juan
    Maren Beaufort: 
    Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention
    65th Annual Conference of the International Communication Association (ICA)
  • 24/01/2015 , Bamberg
    Josef Seethaler,  Maren Beaufort: 
    Social Media und politische Beteiligung: Zur Notwendigkeit einer theoretischen Neubestimmung des Partizipationsbegriffs [Social media and political participation: Towards a refined theoretical framework for participation]
    Jahrestagung der Fachgruppe Rezeptions- und Wirkungsforschung in der DGPuK 2015
  • 12/04/2014 , Zurich
    Josef Seethaler,  Maren Beaufort: 
    Von Kollektivität zu Konnektivität? Soziale Medien und politische Beteiligung [From collectivity tp connectivity? Social media and political participation]
    40. Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) [Paper presented at the 2014 Annual Conference of the Swiss Association of Media and Communication Research (SACM)]
  • 18/10/2013 , Klagenfurt
    Josef Seethaler,  Maren Beaufort: 
    Von kollektivem zu konnektivem Handeln? Medienwandel und politische Folgen [From collective to connective action? Media change and political consequences]
    Kommunikationswissenschaftliche Tage 2013 "Changing Communications II"

Popular Lectures

Popular Lectures

  • 18/05/2018 , Linz
    Maren Beaufort: 
    Demokratie und die Rolle des nicht-kommerziellen privaten Rundfunks
    #mediana18 - Vom demokratischen Auftrag medialen Diskurses
  • 13/04/2018 , Vienna
    Maren Beaufort: 
    Süße Versuchungen: Wie wirkt versteckte Werbung auf Kinder?
    Science Inputs der Österreichischen Akademie der Wissenschaften zur Langen Nacht der Forschung 2018
  • 30/11/2017 , Wien
    Josef Seethaler,  Maren Beaufort: 
    Postfaktische Gesellschaft - Wenn Wissenschaft zur Glaubensfrage wird
    Am Puls, Nr. 57 (FWF)
  • 13/11/2017 , Wien
    Maren Beaufort: 
    Bildung als demokratischer Auftrag [Interview mit Konrad Mitschka]
    DialogForum "Der Auftrag: Bildung" (ORF)
  • 14/09/2017 , Wien
    Maren Beaufort: 
    Bildung als demokratischer Auftrag
    Workshop „ORF Qualitätssicherung – Evaluation“
  • 22/03/2017 , St. Wolfgang
    Josef Seethaler,  Maren Beaufort: 
    Digitale Solidarität und Partizipation
    "...und raus bist DU!? Solidarität in der Erwachsenenbildung" Seminar des Bundesinstituts für Erwachsenenbildung (bifeb)
  • 15/02/2017 , Linz
    Maren Beaufort: 
    Public Value im nicht-kommerziellen Rundfunk [Community media and public value]
    Workshop "Public Value & Öffentlichkeitsarbeit im nicht-kommerziellen Rundfunk"
  • 15/08/2016 , Wien
    Josef Seethaler,  Maren Beaufort: 
    Vielbeschworene Solidarität - die Einheit in der Vielfalt finden [Interview mit Juliane Nagiller zu Social Media und Partizipation]
    Radiokolleg (Ö1)
  • 29/05/2016 , Wien
    Maren Beaufort: 
    Süße Versuchungen: Product Placement und seine Wirkung auf Kinder [Interview mit Raffael Fritz]
    matrix - computer & neue medien (Ö1)
  • 15/01/2016 , Wien
    Josef Seethaler,  Maren Beaufort: 
    Verdrossen, aber politisch: Social Media-Engagement ist kein Lippenbekenntnis [Interview mit Raffael Fritz]
    Digital leben
  • 23/05/2014 , Innsbruck
    Josef Seethaler,  Maren Beaufort: 
    Auswirkungen von Social Media auf politische Partizipation [impact of social media use on political participation]
    Medien in der Postdemokratie