Sandra Förster, BA MA
Events
Institute for Comparative Media and Communication Studies (CMC)
Austrian Academy of Sciences / University of Klagenfurt
1010 Wien, Bäckerstraße 13 / 1. Stock, Austria
Email: sandra.foerster(at)oeaw.ac.at
Research Interests
Organizational Communication, Corporate Communication, Media Economy, Media Management, Mediatization
Sandra Förster is a media and communication scholar working as a junior scientist at the CMC, where she has been part of the research group “Media Accountability & Media Change” since 2023. Her research focuses on organizational communication, media management and journalism. As part of a FWF project, she has investigated the various consequences of the COVID-19 pandemic on the media industry. Currently, she contributes to the Horizon Europe project DIACOMET, exploring dialogic communication ethics and accountability. As a PhD candidate at the University of Klagenfurt, her dissertation examines the dynamics, potential, and challenges of service journalism, especially in times of crises. Her research aims to demonstrate how alternative journalistic approaches could help to counter problem-centered narratives, mitigate news avoidance and bridge coverage gaps.
Academic Education
Since 2023: Doctoral Studies in Media and Convergence Management (PhD./Dr. phil.), Department of Media and Communications, University of Klagenfurt
2020 – 2023: Master Studies in Media, Communications and Culture (MA), University of Klagenfurt
Master’s Thesis: Learning from the Big Ones: Benchmarks on Employer Branding in Recruiting focusing on Digital Candidate Touchpoints. Recommended Actions for Medium-Sized Craft Businesses
2018 – 2020: Bachelor Studies in Media and Communications (BA), University of Klagenfurt
Bachelor’s Thesis: Fake News – Fake News in Times of Crisis using the example of Corona Crisis in Austria in comparison with trustworthy News Reporting
Professional Career
Since 05/2023: PraeDoc Researcher at the Institute for Comparative Media and Communication Studies (CMC), Austrian Academy of Sciences
Since 10/2021: Marketing Communications Specialist at Josef Göbel GmbH, Fladnitz an der Teichalm
Books and Monographs
Invited Lectures
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Klagenfurt
Dialogic communication ethics and accountability: Results from a European study
Eberwein, T. (Speaker), Förster, S. (Speaker), Krakovsky, C. (Speaker), Lindmeyr, M. S. (Speaker), Rathmann, M. (Speaker) & Braun-Rozgonyi, K. (Speaker)
14 Jan 2026