
The project investigated three alternative search engines from Europe: The privacy-friendly search engine Startpage, the peer-to-peer search engine YaCy, and the Open Web Index initiative. The analysis focused on visions and values shaping these search engines, how these get translated into search technology, and how the European context matters in these practices.
The results show that the search engine projects are driven by values such as privacy, openness, de-centrality and independence. These values are not fixed or rigid, but rather fluid, context-dependent, and changing over time tightly intertwined with the development of the technologies. This flexiblity enables the projects to develop a certain value pragmatics needed to grow and become more sustainable. Moreover, “European values”, and broader notions of Europe as “unified or pluralistic”, were imagined and co-produced along with the technologies. Some of them, such as privacy and digital sovereignty, were anchored in larger European narratives to situate and promote the projects.
Furthermore, less prominent visions of Europe were shaped in the context of alternative search engines, which pointed towards challenges in the particular Europen context. The frame of “bureaucratic Europe” most importantly, which search engine developers related to cumbersome funding structures and a reluctant start-up mentality. Moreover, alternative visions of a pluralistic Europe were articulated in regard to techonlogical diversity and de-centrality. An open web index, for example, could create a whole range of different search engines, ranking algorithms, and applications. This would better correspond to multicultural, divers, and federal European contexts than big tech companies like Google that primarily count on monopolism and commercialization.
To conclude, the project finally suggested three interventions that may help pave the way towards pluarlistic Europe based on technological diversity and decentrality.
The results of this project will be combined with results from two previous search engine projects to write the habilitation “Algorithmic Imaginaries”. This habilitation will show how search technology and society co-emerge in specific economic, political, and cultural environments; with a particular focus on the European context.
This article investigates how developers of alternative search engines challenge increasingly corporate imaginaries of digital futures by building out counter-imaginaries of search engines devoted to social values instead of mere profit maximization. Drawing on three in-depth case studies of European search engines, it analyzes how search engine developers counter-imagine hegemonic search, what social values support their imaginaries, and how they are intertwined with their sociotechnical practices. This analysis shows that notions like privacy, independence, and openness appear to be fluid, context-dependent, and changing over time, leading to a certain “value pragmatics” that allows the projects to scale beyond their own communities of practice. It further shows how European values, and broader notions of Europe as “unified or pluralistic,” are constructed and co-produced with developers’ attempts to counter-imagine and counteract hegemonic search. To conclude, I suggest three points of intervention that may help alternative search engine projects, and digital technologies more generally, to not only make their counter-imaginaries more powerful, but also acquire the necessary resources to build their technologies and infrastructures accordingly. I finally discuss how “European values,” in all their richness and diversity, can contribute to this undertaking.
This special issue focuses on Google as an object of critical study and European interventions that increasingly strive to counteract its dominance. Grounded in empirical case studies, it traces the politics of search engines to its very beginning by revisiting Brin’s and Page’s “mixed motives” of the PageRank algorithm and how they contributed to surveillance capitalism. It analyses search engine bias and discrimination by focusing on “data voids” and how they may potentially be filled with extreme right-wing sources, as well as the patching of “offensive results”, both past and present. It poses the question of how Google’s ubiquity is complicit in the creation of ignorance in the context of the climate crisis. Beyond the critique, it finally investigates how providers of alternative search engines counter-imagine hegemonic search and what interventions may help these projects to grow out of their niches, especially in Europe where social values and fundamental rights are strongly upheld in policy rhetoric. The special issue closes with two commentaries embedding “the State of Google Critique and Intervention” in larger discussions on the ethical dimensions of Google Autocomplete and the political economy of technical systems.
-> The European search engine market is heavily dominated by Google. -> In Europe, the call for “digital sovereignty” is getting louder and louder. -> The design of European search engines is linked to different values, but also associated with different ideas of Europe. -> The notion of a pluralistic Europe is related to technological diversity and decentralisation. -> This could be supported with long-term funding, interdisciplinary counsel, and the opening up of data. decentralization
-> Der europäische Suchmaschinenmarkt ist stark von Google dominiert.-> In Europa wird der Ruf nach „digitaler Souveränität“ immer lauter.-> Mit der Gestaltung von europäischen Suchmaschinen sind unterschiedliche Werte, aber auch unterschiedliche Vorstellung von Europa verknüpft.-> Das Bild des pluralistischen Europas wird mit technologischer Diversität und Dezentralität verbunden.-> Diese gilt es mittels Langzeitfinanzierung, interdisziplinärer Beratung und der Öffnung von Daten zu fördern.
Einige wenige Tech-Monopole besitzen die Mehrheit an digital generierten Daten. Das erschwert die Entwicklung alternativer Algorithmen und Künstlicher Intelligenz (KI). Diese Monopole könnten herausgefordert werden, indem sie etwa rechtlich zum Teilen ihrer Daten verpflichtet werden. Daten könnten als öffentliches Gut organisieren werden, um Innovationen in verschiedenen Bereichen zu fördern. Diese Maßnahmen sind nicht ohne Nachteile und stehen teilweise in Konflikt mit individuellen Datenschutzrechten.
A plethora of health apps and tracking devices is used around the globe to measure, store, and process body data. In this article, we use various approaches from the fields of science and technology studies (STS), surveillance studies and medical sociology to grasp and theorize these global trends of body datafication in health-related contexts. We (re)introduce the post-digital concept of the data body as the intersection of online and offline, individual and collective, private and public aspects, emphasizing the entanglements of the physical body from its data- dimensions and its situatedness between empowerment and social control. We conclude by discussing aspects of ownership, care, and control of digital data bodies and how both individuals and society may cope with them in the future.
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker) & Gegenhuber, T. (Contributor)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker)
Mager, A. (Speaker) & Dang, H. (Contributor)
Mager, A. (Speaker) & C, K. (Contributor)
Mager, A. (Speaker)
Mager, A. (Speaker)