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How Candy Placements in Films Influence Children’s Selection Behavior in Real-Life Shopping Scenarios – an Austrian Experimental Field Study

by Maren Beaufort

19.12.2018

doi.org/10.1080/17482798.2018.1547776

In her article for the Journal of Children and Media CMC researcher Maren Beaufort discusses how product placement in films influences candy consumption and product selection in children (ages 3 - 9) based on a field study conducted by the author.

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How Candy Placements in Films Influence Children’s Selection Behavior in Real-Life Shopping Scenarios – an Austrian Experimental Field Study