Media-related risks and opportunities for deliberative communication: Development scenarios of the European media landscape (MEDIADELCOM)

Abstract
MEDIADELCOM endeavors to contribute to the enhancement of European integration, social cohesion and consequently – Europeanization. The popularity of ultra-right and populist political forces in European societies demonstrates that the unity of European nations and their common goals are not self-evident. Informed decision-making in contemporary democratic societies is being challenged. The MEDIADELCOM consortium argues that European political and cultural spaces evolve best if specific policies enhance the conditions for deliberative communication. The consortium will work out a methodology enabling the assessment and forecast of the risks and opportunities for deliberative communication emerging in the process of media transformation in 2000-2020.
There is no holistic approach to media-related Risks and Opportunities (ROs); media studies and data are dispersed, restricting the evaluation of ROs for deliberative communication in European countries; there are no evidence-based holistic scenarios for prognosticating media development in European societies. The overall objective of MEDIADELCOM is to develop a diagnostic tool for policy-makers, educators, media-critical bodies and institutions, as well as for media experts and journalists, which enables the provision of a holistic assessment of risks and opportunities concerning deliberative communication and consequently social cohesion in Europe. We will: 1) develop a model for the holistic analysis of the ROs emerging within the process of media transformation in Europe; 2) assess the sufficiency of existing research and data necessary for making knowledge-based forecasts about European media landscape development trends; 3) generate a novel method, based on motivational modelling and agent-based simulation, for outlining scenarios to predict media-related ROs. Thus, by assembling and synthesizing existing dispersed research, and modelling multiple scenarios, MEDIADELCOM will create an instrument for media risk prediction and management.
Project homepage:
Financing
H2020-SC6-TRANSFORMATIONS-2020
Cooperation Partners
University of Tartu, Institute of Social Studies
University of Ss. Cyril and Methodius, Trnava, Faculty of Mass Media Communication
Masaryk University, Brno, Department of Media Studies and Journalism
University of Warsaw, Faculty of Journalism, Information and Book Studies
University of Zagreb, Centre for Media and Communication Research
Sofia University St. Kliment Ohridski, Faculty of Journalism and Mass Communication
Rīga Stradiņš University, Department of Communication Studies
TU Dortmund, Erich Brost Institute for International Journalism
University of Milan, Department of Social and Political Sciences
Hellenic Foundation for European and Foreign Policy, Athens
Center for Independent Journalism, Bucharest
Mertek Media Monitor, Budapest
Jönköping University, School of Education and Communication
Jönköping International Business School, Media, Management & Transformation Centre
Mid Sweden University, Sundswall, Department of Media and Communication
Media Diversity Institute Global, Brussels
Books and Monographs
Articles and Book Chapters
- Media Monitoring als Chance für die nachhaltige Entwicklung von Mediensystemen: Das Beispiel Österreich [Media monitoring as an opportunity for the sustainable development of media systems: The example of Austria]. / Eberwein, Tobias; Krakovsky, Christina; Oggolder, Christian.
Nachhaltigkeit in der Medienkommunikation: Ethische Anforderungen und praktische Lösungsansätze . Hrsg. / Vanessa Kokoschka; Stefan Kosak; Claudia Paganini; Lars Rademacher. Band 23 1. Aufl. Baden-Baden : Nomos Verlagsgesellschaft, Baden-Baden, 2025. S. 71-85. - Medienethische Forschungsleistungen in Österreich und Europa: Bestandsaufnahme und Blick nach vorn [Media ethics research in Austria and Europe: Taking stock and looking ahead]. / Eberwein, T.; Diehl, S. (Herausgeber:in); Eberwein, T. (Herausgeber:in) et al.
Medien- und Kommunikationswissenschaft der Zukunft: Chancen, Potenziale, Herausforderungen. Wiesbaden: Springer VS, 2024. S. 211-231. - Austria: Risks and opportunities related to media and journalism studies (2000–2020). Case study on the national research and monitoring capabilities. / Eberwein, T.; Krakovsky, C.; Oggolder, C.
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS1. Tartu: Mediadelcom, 2022. S. 2-33. - Austria: Critical junctures in the media transformation process. / Eberwein, T.; Krakovsky, C.; Oggolder, C. et al.
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS2. Tartu: Mediadelcom, 2022. S. 2-36.
Lectures
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Bamberg
Ignorierte Ungleichheiten: Das Fallbeispiel Österreich [Ignored inequalities: The case of Austria]
Krakovsky, C. (Speaker), Eberwein, T. (Speaker) & Oggolder, C. (Speaker)
9 Apr 2025 → 11 Apr 2025 -
Erfurt
Europas Mediensysteme am Scheideweg: Lehren aus einer Vergleichsstudie [Europe’s media systems at the crossroads: Lessons from a comparative study]
Krakovsky, C. (Speaker), Eberwein, T. (Speaker) & Oggolder, C. (Speaker)
13 May 2024 -
München
Media Monitoring als Chance für die nachhaltige Entwicklung von Mediensystemen: Das Beispiel Österreich [Media monitoring as an opportunity for sustainable media systems development: The case of Austria]
Eberwein, T. (Speaker), Krakovsky, C. ((Co-)Author) & Oggolder, C. ((Co-)Author)
22 Feb 2024
Popular Publications
Popular Talks
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Tartu
Mediadelcom recommendations address media governance
Harro-Loit, H. (Contributor), Eberwein, T. (Speaker), Avădani, I. (Contributor), Głowacki, M. (Contributor), Motal, J. (Contributor) & Kreutler, M. (Contributor)
11 Feb 2024 -
Tartu
Monitoring capability approach for dissemination: Recap of two recent conferences.
Harro-Loit, H. (Contributor), Eberwein, T. (Speaker), Glowacki, M. (Contributor) & Dobek-Ostrowska, B. (Contributor)
5 Dec 2022 -
Tartu
Observations in draft country case studies: Austria
Eberwein, T. (Speaker), Oggolder, C. (Speaker) & Krakovsky, C. (Speaker)
11 Apr 2022 -
Wien
Recapping MEDIAdelcom’s year 2021, with season’s greetings
Harro-Loit, H. (Contributor), Glowacki, M. (Contributor), Peruško, Z. (Contributor), Berglez, P. (Contributor) & Eberwein, T. (Speaker)
10 Dec 2021