Marketing scales handbook. / Multi-item measures for consumer insight research. : Volume 10 / / Gordon C. Bruner II.
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| Place / Publishing House: | Forth Worth, Texas USA : : GCBII Productions, LLC,, [2019] 2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (552 pages) |
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| ISBN: | 9781796226997 9780578470023 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Gordon C. Bruner II. |