Marketing scales handbook. / Multi-item measures for consumer insight research. : Volume 9 / / Gordon C. Bruner II.
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| Place / Publishing House: | Fort Worth, Texas : : GCBII Productions, LLC,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (676 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780692845936 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Gordon C. Bruner II. |