Behavioral marketing : : delivering personalized experiences at scale / / Dave Walters.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
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| Physical Description: | 1 online resource (255 pages) :; illustrations (some color), charts, tables |
| Notes: | Includes index. |
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| ISBN: | 9781119076575 9781119076438 9781119076391 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Dave Walters. |