Review of marketing research. / Volume 4 / edited by Naresh K. Malhotra.
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| Year of Publication: | 2008 |
| Language: | English |
| Series: | Review of marketing research ;
4 |
| Online Access: | |
| Physical Description: | xix, 202 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9780765620927 0765620928 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Naresh K. Malhotra. |