Review of marketing research. / Vol. 1 / Naresh K. Malhotra, editor.
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| Year of Publication: | 2005 |
| Language: | English |
| Series: | Review of marketing research,
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| Online Access: | |
| Physical Description: | xii, 336 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0765613042 (hardcover) 9780765613042 9780765621214 |
| ISSN: | 1548-6435 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Naresh K. Malhotra, editor. |