Fashion myths : : a cultural critique / / Roman Meinhold ; translated by John Irons.

• Funder: Knowledge Unlatched - KU Select 2016: Backlist Collection
• VerfasserIn: Meinhold, Roman,
• TeilnehmendeR: Irons, John, 1942-
• Author: Knowledge Unlatched - KU Select 2016: Backlist Collection
• Place / Publishing House: Bielefeld, Germany : : Transcript Verlag,, [2013]; ©2013
• प्रकाशन का वर्ष : 2013
• संस्करण: 1st ed.
• भाषा: English
• श्रृंखला: Cultural and media studies.
• भौतिक वर्णन: 1 online resource (167 p.)
• टिप्पणियाँ: Description based upon print version of record.

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...