Fashion myths : : a cultural critique / / Roman Meinhold ; translated by John Irons.
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
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| Place / Publishing House: | Bielefeld, Germany : : Transcript Verlag,, [2013] ©2013 |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Cultural and media studies.
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| Physical Description: | 1 online resource (167 p.) |
| Notes: | Description based upon print version of record. |
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| DOAB Directory of Open Access Books | Available |