Fashion myths : : a cultural critique / / Roman Meinhold ; translated by John Irons.
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...
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| Place / Publishing House: | Bielefeld, Germany : : Transcript Verlag,, [2013] ©2013 |
| שנת הוצאה לאור: | 2013 |
| מהדורה: | 1st ed. |
| שפה: | English |
| סדרה: | Cultural and media studies.
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| תיאור פיזי: | 1 online resource (167 p.) |
| הערות: | Description based upon print version of record. |
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