Die asiatische Herausforderung : Antwort auf neue Marketingstrategien

Die asiatische Herausforderung : Antwort auf neue Marketingstrategien / Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]

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Bibliographic Details
VerfasserIn:
Kotler, Philip 1931-
Fahey, Liam
Somkid Jatusripitak 1953-
Place / Publishing House:Landsberg am Lech : Verl. Moderne Industrie, 1986
Year of Publication:1986
Language:German
Subjects:
Japan (DE-588)4028495-5 Exportmarketing (DE-588)4153393-8 Marketingstrategie (DE-588)4120697-6
Classification:85.40 - Marketing
Physical Description:323 S.; graph. Darst.; 25 cm
Notes:Literaturverz. S. 297 - 317
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spelling Kotler, Philip 1931- (DE-588)121409600 aut
<<The>> new competition dt.
<<Die>> asiatische Herausforderung Antwort auf neue Marketingstrategien Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
Landsberg am Lech Verl. Moderne Industrie 1986
323 S. graph. Darst. 25 cm
Literaturverz. S. 297 - 317
Japan g (DE-588)4028495-5
Exportmarketing s (DE-588)4153393-8
Marketingstrategie s (DE-588)4120697-6
AT-OBV WUW
Fahey, Liam aut
Somkid Jatusripitak 1953- (DE-588)123887607 aut
YWOAW MAG1-3 19176-C 2219622470004498
language German
format Book
author Kotler, Philip 1931-
Fahey, Liam
Somkid Jatusripitak 1953-
spellingShingle Kotler, Philip 1931-
Fahey, Liam
Somkid Jatusripitak 1953-
Die asiatische Herausforderung Antwort auf neue Marketingstrategien
Japan (DE-588)4028495-5
Exportmarketing (DE-588)4153393-8
Marketingstrategie (DE-588)4120697-6
author_facet Kotler, Philip 1931-
Fahey, Liam
Somkid Jatusripitak 1953-
Fahey, Liam
Somkid Jatusripitak 1953-
author_variant p k pk
l f lf
s j sj
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Fahey, Liam
Somkid Jatusripitak 1953-
author2_role VerfasserIn
VerfasserIn
author_sort Kotler, Philip 1931-
title Die asiatische Herausforderung Antwort auf neue Marketingstrategien
title_sub Antwort auf neue Marketingstrategien
title_full Die asiatische Herausforderung Antwort auf neue Marketingstrategien Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
title_fullStr Die asiatische Herausforderung Antwort auf neue Marketingstrategien Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
title_full_unstemmed Die asiatische Herausforderung Antwort auf neue Marketingstrategien Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
title_auth Die asiatische Herausforderung Antwort auf neue Marketingstrategien
title_alt The new competition
title_new Die asiatische Herausforderung
title_sort asiatische herausforderung antwort auf neue marketingstrategien
publisher Verl. Moderne Industrie
publishDate 1986
physical 323 S. graph. Darst. 25 cm
isbn 3478215501
callnumber-raw 19176-C
callnumber-search 19176-C
topic Japan (DE-588)4028495-5
Exportmarketing (DE-588)4153393-8
Marketingstrategie (DE-588)4120697-6
topic_facet Japan
Exportmarketing
Marketingstrategie
illustrated Not Illustrated
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AT kotlerphilip dieasiatischeherausforderungantwortaufneuemarketingstrategien
AT faheyliam dieasiatischeherausforderungantwortaufneuemarketingstrategien
AT somkidjatusripitak dieasiatischeherausforderungantwortaufneuemarketingstrategien
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is_hierarchy_id AC00821485
is_hierarchy_title <<Die>> asiatische Herausforderung Antwort auf neue Marketingstrategien
basiskl_str_mv 85.40 - Marketing
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