Die asiatische Herausforderung : Antwort auf neue Marketingstrategien / Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
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| Place / Publishing House: | Landsberg am Lech : Verl. Moderne Industrie, 1986 |
| Year of Publication: | 1986 |
| Language: | German |
| Subjects: | |
| Classification: | 85.40 - Marketing |
| Physical Description: | 323 S.; graph. Darst.; 25 cm |
| Notes: | Literaturverz. S. 297 - 317 |
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