Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : : a qualitative study on sporting goods industry / / Dr. Thomas Rossberger.
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| Place / Publishing House: | Gottingen, [Germany] : : Cuvillier Verlag,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (159 pages) |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783736990340 9783736980341 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Dr. Thomas Rossberger. |