Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...
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| Superior document: | Marketing strategy collection, |
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Marketing strategy collection.
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| Online Access: | |
| Physical Description: | 1 electronic text (160 p.) :; digital file. |
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| Summary: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
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| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 147-151) and index. |
| ISBN: | 9781606492574 (pbk.) 9781606492581 (electronic bk.) |
| ISSN: | 2150-9662 |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Tudor Bodea and Mark Ferguson. |