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Social bots - manipulation on social media

When computers start imitating humans and posting "opinions" online, how can we tell what is real and what is not? A new ITA dossier sheds some light on the legal status quo and offers recommendations.

07.07.2018
Not everything we read on the internet is real and true. Foto: Shutterstock.com
Not everything we read on the internet is real and true. Foto: Shutterstock.com

Many  comments under a Tweet or a Facebook post are not real. They are written by social bots - computer software that is able to create content on certain topics automatically. This software is also used for micro-targeting - it shows us the ads and information on the internet we presumably want to see and tries to influence us.

These methods of advertising are also used by political parties to sway us in favor of them. A working mother might see completely different party ads than a pensioner or a business person. Niklas Gudowsky from the ITA says: "Citizens have a right to know what is the voice of an actual human being and what is written by machines. This principle is crucial to keep our democracy alive."

There is a consensus that social bots endanger our ability to form a well-informed opionion. "That's why people should never ever stop to ask critical questions and to try and find out what sources are reliable", stresses Gudowsky.

Read the ITA's dossier on "Social Bots - Manipulation on Social Media" here

 

By: Denise Riedlinger