Strategic Communication in Context : : Theoretical Debates and Applied Research / / Sara Balonas, Teresa Ruão, María-Victoria Carrillo.
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...
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| Place / Publishing House: | Barga, Italia : : UMinho Editora,, 2021. |
| Ano de Publicação: | 2021 |
| Idioma: | English |
| Descrição Física: | 1 online resource (431 pages) |
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| DOAB Directory of Open Access Books | Disponível |