Strategic Communication in Context : : Theoretical Debates and Applied Research / / Sara Balonas, Teresa Ruão, María-Victoria Carrillo.

• VerfasserIn: Balonas, Sara,; Ruão, Teresa,; Carrillo, María-Victoria,
• TeilnehmendeR: Ruão, Teresa,; Carrillo, María-Victoria,
• Place / Publishing House: Barga, Italia : : UMinho Editora,, 2021.
• Year of Publication: 2021
• Language: English
• Physical Description: 1 online resource (431 pages)

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.

Table of Contents

Introduction: How Far Can We Take Strategic Communication? The Sky Is the Limit -- Strategic Communication Requires Strategic Thinking -- Systematic Review of Recent Literature on Strategic Communication: Analysis of the Scientific Production in Web of Science (2011-2020) -- Developing Effective Health Communication Campaigns -- Social Movement Activism: Analysis of Strategic Communication in Context -- Crisis Communication as Course Correction: Communicative Efforts Revive Goals -- Mediated Strategic Communication: Meaning Disputes and Social Practice -- Social Change: Bringing Allies to the Field. An Interdisciplinary Model -- Strategic Science Communication: The "Flatten the Curve" Metaphor in COVID-19 Public Risk Messaging -- Strategic Communications and the Toms Case: Aligning Business Strategy With Strategic Communication -- Text-Mining Approach to Political Communication on Twitter: The Analysis of the Discourse of Spain's Principal Political Parties During the European Parliament Elections in 2019 -- Improvisation Takes a Lot of Planification: Strategic Communication and Sociopolitical Contemporary Activism -- Communication Strategy for COVID-19 in Uruguay -- Strategic Communication in Cultural Organizations, the Landscape Museum -- Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis -- What's in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication -- Conveyed Religion: A Strategic Communication Proposal for Religious Institutions -- Communication and Sport: A Call to Action -- Biografias Autor.