Strategic Communication in Context : : Theoretical Debates and Applied Research / / Sara Balonas, Teresa Ruão, María-Victoria Carrillo.

• VerfasserIn: Balonas, Sara,; Ruão, Teresa,; Carrillo, María-Victoria,
• TeilnehmendeR: Ruão, Teresa,; Carrillo, María-Victoria,
• Ort / Verlag: Barga, Italia : : UMinho Editora,, 2021.
• Erscheinungsjahr: 2021
• Sprache: Englisch
• Beschreibung: 1 online resource (431 pages)

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...