Strategic Communication in Context : : Theoretical Debates and Applied Research /

Strategic Communication in Context : : Theoretical Debates and Applied Research / / Sara Balonas, Teresa Ruão, María-Victoria Carrillo.

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
VerfasserIn:
Balonas, Sara,
Ruão, Teresa,
Carrillo, María-Victoria,
TeilnehmendeR:
Ruão, Teresa,
Carrillo, María-Victoria,
Place / Publishing House:Barga, Italia : : UMinho Editora,, 2021.
Blwyddyn Gyhoeddi:2021
Iaith:English
Disgrifiad Corfforoll:1 online resource (431 pages)
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