Advances in customer relationship management / / Daniel Catalan-Matamoros, editor.

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile...

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Bibliographic Details
Place / Publishing House:[Place of publication not identified] : : InTech,, [2012]
Year of Publication:2012
Physical Description:1 online resource (156 pages) :; illustrations
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