Marketing and Semiotics : : New Directions in the Study of Signs for Sale / / ed. by Jean Umiker-Sebeok.

• Superior document: Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990
• MitwirkendeR: Assael, Henry,; Belk, Russell W.,; Bouissac, Paul,; Broms, Henri,; Camargo, Eduardo G.,; Camden, Carl,; Cinquin, Chantal,; Durand, Jacques,; Flick, Marian,; Gahmberg, Henrik,; Hirschman, Elizabeth C.,; Holbrook, Morris B.,; Holman, Rebecca H.,; Hoshino, Katsumi,; Kawama, Tetsuo,; Kehret-Ward, Trudy,; Kloepfer, Rolf,; Kotler, Philip,; Langholz-Leymore, Varda,; Levy, Sidney J.,; MacCannell, Dean,; Magariños de Morentin, Juan A.,; McCreary, Don R.,; Mick, David Glen,; Nöth, Winfried,; Passikoff, Robert,; Rey, Alain,; Rook, Dennis W.,; Sebeok, Thomas A.,; Sherry, John F.,; Solomon, Michael R.,; Verba, Stephen M.,
• HerausgeberIn: Umiker-Sebeok, Jean,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2012]; ©1987
• Year of Publication: 2012
• Idioma: English
• Series: Approaches to Semiotics [AS] , 77
• Descrición Física: 1 online resource (556 p.)
• Other title: Frontmatter --; Contents --; Preface --; Marketing and Semiotics: Defining the Scope of Their Partnership --; Semiotics of Person and Nation Marketing --; Semiotician Ordinaire --; Messages in the Marketplace --; From Money to Dream: A Return Ticket --; A Semiotic Approach to Product Conceptualization and Design --; Semiotic Marketing and Product Conceptualization --; A Semiotic Approach to the Design Process --; Consumer Esthetics --; The Study of Signs in Consumer Esthetics: An Egocentric Review --; SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation --; Signs of Consumer Identity --; Identity and the Relevance of Market, Personal, and Community Objects --; Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. --; Symbolic Consumption --; The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption --; Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions --; Modern Hex Signs and Symbols of Security --; Decoding Advertisements --; Toward a Semiotic of Advertising Story Grammars --; Advertising: The Frame Message --; Rhetorical Figures in the Advertising Image --; The Structure is the Message–The Case of Advertising --; Movies, Television, and Live Performance --; Movies as Myths: An Interpretation of Motion Picture Mythology --; The Semiotics of Possessions and Commercial Communication --; The Marketing of Performance --; Corporate Imagery and Communication --; Mythology in Organizations and Marketing --; Theater in Japanese-American Negotiations --; The Cultural Context of Advertising --; Advertising as a Cultural System --; The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man --; Homo Coca-Colens: From Marketing to Semiotics and Politics --; The Semiotic Diagnosis of Marketing Culture --; Advertising and Gender --; ‘Sex Sells’: Comment on Gender Images and Myth in Advertising --; Advertising Manipulates Women’s Lib --; Contributors --; Index of Subjects
• Formato: Mode of access: Internet via World Wide Web.
• ISBN: 9783110853254; 9783110636772
• ISSN: 0066-5576
• DOI: 10.1515/9783110853254
• Acceso: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Jean Umiker-Sebeok.