Craft Beer Culture and Modern Medievalism : : Brewing Dissent / / Noëlle Phillips.
Since the 1970s, the craft brewing industry has grown in popularity. However, with the introduction of the Internet and the consequent globalization of cultures and economies, craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost communit...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus PP Package 2020 Part 2 |
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| VerfasserIn: | |
| Place / Publishing House: | Leeds : : Arc Humanities Press, , [2019] ©2019 |
| Năm xuất bản: | 2019 |
| Ngôn ngữ: | English |
| Loạt: | Collection Development, Cultural Heritage, and Digital Humanities
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| Truy cập trực tuyến: | |
| Mô tả vật lý: | 1 online resource (164 p.) |
| Các nhãn: |
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Mục lục:
- Frontmatter
- CONTENTS
- List of Illustrations
- Acknowledgements
- Chapter 1. Introduction: Medievalism and Craft Beer
- Chapter 2. Reading Beer in the Middle Ages
- Chapter 3. Resistance and Revolution: Craft Beer versus Corporate Giants
- Chapter 4. Beer Heroes and Monastic Medievalism
- Chapter 5. Militant Medievalism: Norsemen, Mythology, and Masculinity
- Chapter 6. Pale Ales and White Knights: Craft Brewing, Whiteness, and Medievalism
- Chapter 7. Conclusion: The Alchemy of Alcohol
- Select Bibliography
- Index