The Multimodal Rhetoric of Humour in Saudi Media Cartoons / / Wejdan Alsadi, Martin Howard.

• Superior document: Title is part of eBook package: De Gruyter DG Ebook Package English 2021
• VerfasserIn: Alsadi, Wejdan,; Howard, Martin,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2021]; ©2021
• Year of Publication: 2021
• Language: English
• Series: Humor Research [HR] , 12
• Physical Description: 1 online resource (VIII, 178 p.)

Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.

Table of Contents

Frontmatter -- Preface -- Contents -- 1 Introduction -- 2 Humour, media and multimodality -- 3 Cartoons: A multimodal genre -- 4 Intertextuality: Allusion and parody in cartoons -- 5 Multimodal metaphor -- 6 The interaction between multimodal metaphor and metonymy -- 7 Juxtaposition and exaggeration -- 8 Conclusion. Speaking images in a Saudi context: What cartoons reveal -- References -- Index