Selling the Silver Bullet : : The Lone Ranger and Transmedia Brand Licensing / / Avi Santo.
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of...
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| Superior document: | Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2014-2015 |
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| Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2015 |
| 出版年: | 2021 |
| 语言: | English |
| 丛编: | Texas Film and Media Studies Series
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| 在线阅读: | |
| 实物描述: | 1 online resource (319 p.) |
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