Electing the President, 2012 : : The Insiders' View / / ed. by Kathleen Hall Jamieson.
President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic...
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Electing the President, 2012 : The Insiders' View / ed. by Kathleen Hall Jamieson. Philadelphia : University of Pennsylvania Press, [2013] ©2014 1 online resource (256 p.) : 90 illus. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction -- 2012 Presidential Campaign Timeline -- Chapter 1. Election Overview -- Chapter 2. Campaigns and the Press -- Chapter 3. Looking Back, Looking Forward -- Chapter 4. Debate Strategy and Effects -- Chapter 5. Vice Presidential Selection -- Chapter 6. Advertising -- Chapter 7. Polling -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking changed the tenor of campaign reportage for better and for worse.On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. Electing the President, 2012 offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Political campaigns United States Case studies Congresses. Presidents United States Election 2012 Congresses. Media Studies. POLITICAL SCIENCE / Political Process / Campaigns & Elections. bisacsh Film Studies. Political Science. Public Policy. Jamieson, Kathleen Hall, editor. edt http://id.loc.gov/vocabulary/relators/edt Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection 9783110413458 Title is part of eBook package: De Gruyter Penn Press eBook Package Law & Political Science 9783110413526 Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete Package 2014-2015 9783110665932 print 9780812222906 https://doi.org/10.9783/9780812209273 https://www.degruyter.com/isbn/9780812209273 Cover https://www.degruyter.com/cover/covers/9780812209273.jpg |
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Jamieson, Kathleen Hall, Jamieson, Kathleen Hall, |
author_facet |
Jamieson, Kathleen Hall, Jamieson, Kathleen Hall, |
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k h j kh khj k h j kh khj |
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Jamieson, Kathleen Hall, |
title |
Electing the President, 2012 : The Insiders' View / |
spellingShingle |
Electing the President, 2012 : The Insiders' View / Frontmatter -- Contents -- Introduction -- 2012 Presidential Campaign Timeline -- Chapter 1. Election Overview -- Chapter 2. Campaigns and the Press -- Chapter 3. Looking Back, Looking Forward -- Chapter 4. Debate Strategy and Effects -- Chapter 5. Vice Presidential Selection -- Chapter 6. Advertising -- Chapter 7. Polling -- Index |
title_sub |
The Insiders' View / |
title_full |
Electing the President, 2012 : The Insiders' View / ed. by Kathleen Hall Jamieson. |
title_fullStr |
Electing the President, 2012 : The Insiders' View / ed. by Kathleen Hall Jamieson. |
title_full_unstemmed |
Electing the President, 2012 : The Insiders' View / ed. by Kathleen Hall Jamieson. |
title_auth |
Electing the President, 2012 : The Insiders' View / |
title_alt |
Frontmatter -- Contents -- Introduction -- 2012 Presidential Campaign Timeline -- Chapter 1. Election Overview -- Chapter 2. Campaigns and the Press -- Chapter 3. Looking Back, Looking Forward -- Chapter 4. Debate Strategy and Effects -- Chapter 5. Vice Presidential Selection -- Chapter 6. Advertising -- Chapter 7. Polling -- Index |
title_new |
Electing the President, 2012 : |
title_sort |
electing the president, 2012 : the insiders' view / |
publisher |
University of Pennsylvania Press, |
publishDate |
2013 |
physical |
1 online resource (256 p.) : 90 illus. Issued also in print. |
contents |
Frontmatter -- Contents -- Introduction -- 2012 Presidential Campaign Timeline -- Chapter 1. Election Overview -- Chapter 2. Campaigns and the Press -- Chapter 3. Looking Back, Looking Forward -- Chapter 4. Debate Strategy and Effects -- Chapter 5. Vice Presidential Selection -- Chapter 6. Advertising -- Chapter 7. Polling -- Index |
isbn |
9780812209273 9783110413458 9783110413526 9783110665932 9780812222906 |
callnumber-first |
J - Political Science |
callnumber-subject |
JK - United States |
callnumber-label |
JK526 2012 |
callnumber-sort |
JK 3526 42012 E54 42014 |
genre_facet |
Case studies Congresses. |
geographic_facet |
United States |
era_facet |
2012 |
url |
https://doi.org/10.9783/9780812209273 https://www.degruyter.com/isbn/9780812209273 https://www.degruyter.com/cover/covers/9780812209273.jpg |
illustrated |
Illustrated |
doi_str_mv |
10.9783/9780812209273 |
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922638851 |
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Title is part of eBook package: De Gruyter Penn Press eBook Package Complete Collection Title is part of eBook package: De Gruyter Penn Press eBook Package Law & Political Science Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete Package 2014-2015 |
is_hierarchy_title |
Electing the President, 2012 : The Insiders' View / |
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