Display advertising : an hour a day /

Display advertising : an hour a day / / David Booth, Corey Koberg.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Booth, David.
TeilnehmendeR:
Koberg, Corey.
ProQuest (Firm)
Year of Publication:2012
Language:English
Online Access:
Physical Description:xxii, 505 p. :; ill.
Notes:Includes index.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500821856
ctrlnum (MiAaPQ)500821856
(Au-PeEL)EBL821856
(CaPaEBR)ebr10595357
(CaONFJC)MIL390489
(OCoLC)809411184
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01316nam a2200373Ia 4500</leader><controlfield tag="001">500821856</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">120227s2012 inua s 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118179710 (pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1118179714 (pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118227343</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500821856</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL821856</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10595357</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL390489</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)809411184</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6146.I58</subfield><subfield code="b">B66 2012</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659.144</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Booth, David.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Display advertising</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">an hour a day /</subfield><subfield code="c">David Booth, Corey Koberg.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Indianapolis, IN :</subfield><subfield code="b">Wiley ;</subfield><subfield code="a">Chichester :</subfield><subfield code="b">John Wiley [distributor],</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxii, 505 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Koberg, Corey.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=821856</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Booth, David.
Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.
Indianapolis, IN : Wiley ; Chichester : John Wiley [distributor], 2012.
xxii, 505 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet advertising.
Internet marketing.
Electronic books.
Koberg, Corey.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=821856 Click to View
language English
format Electronic
eBook
author Booth, David.
spellingShingle Booth, David.
Display advertising an hour a day /
author_facet Booth, David.
Koberg, Corey.
ProQuest (Firm)
ProQuest (Firm)
author_variant d b db
author2 Koberg, Corey.
ProQuest (Firm)
author2_variant c k ck
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Booth, David.
title Display advertising an hour a day /
title_sub an hour a day /
title_full Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.
title_fullStr Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.
title_full_unstemmed Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.
title_auth Display advertising an hour a day /
title_new Display advertising
title_sort display advertising an hour a day /
publisher Wiley ; John Wiley [distributor],
publishDate 2012
physical xxii, 505 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6146
callnumber-sort HF 46146 I58 B66 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=821856
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.144
dewey-sort 3659.144
dewey-raw 659.144
dewey-search 659.144
oclc_num 809411184
work_keys_str_mv AT boothdavid displayadvertisinganhouraday
AT kobergcorey displayadvertisinganhouraday
AT proquestfirm displayadvertisinganhouraday
status_str n
ids_txt_mv (MiAaPQ)500821856
(Au-PeEL)EBL821856
(CaPaEBR)ebr10595357
(CaONFJC)MIL390489
(OCoLC)809411184
is_hierarchy_title Display advertising an hour a day /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330723698409472

Similar Items