The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 186 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 1439903328 1439903336 1439903344 9781439903322 9781439903339 9781439903346 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Travis N. Ridout, Michael M. Franz. |