Teaching case studies - marketing and branding / / Jan-Philipp Buchler, Jennifer Decker.
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| Place / Publishing House: | Berlin : : Logos Verlag,, [2017] 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Applied Research on Strategic International Management ;
Band 2 |
| Online Access: | |
| Physical Description: | 1 online resource (194 pages). |
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| ISBN: | 9783832546359 9783832592110 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jan-Philipp Buchler, Jennifer Decker. |