Multicultural marketplaces : : new territory for international marketing and cross-cultural consumer research / / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
Saved in:
| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | [Bradford, West Yorkshire, England] : : Emerald,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | International Marketing Review,
Volume 32 Number 2 |
| Online Access: | |
| Physical Description: | 1 online resource (137 pages). |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Bibliography: | Includes bibliographical references. |
|---|---|
| ISBN: | 9781785600968 9781785600975 |
| ISSN: | 0265-1335 ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig. |