Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
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| TeilnehmendeR: | |
| Year of Publication: | 2004 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 220 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 197-208) and index. |
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| ISBN: | 0203299981 0415322243 (pbk.) 0415322235 (hardback) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |