Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s / / James N. Dertouzos, Steven Garber.
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| Year of Publication: | 2003 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 95 p. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 0833033417 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | James N. Dertouzos, Steven Garber. |