This note's for you : : popular music + advertising = marketing excellence / / David Allan.

• Superior document: Digital and social media marketing and advertising collection,
• VerfasserIn: Allan, David.,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
• Yayın Tarihi: 2015
• Edisyon: First edition.
• Dil: English
• Seri Bilgileri: Digital and social media marketing and advertising collection.
• Fiziksel Özellikler: 1 online resource (xii, 184 pages) :; illustrations.
• Özet: From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
• Bibliyografya: Includes bibliographical references (pages 175-179) and index.
• ISBN: 9781631570018; 9781631570025
• ISSN: 2333-8830
• Erişim: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: David Allan.

From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was...