The cycle : a practical approach to managing arts organizations / / Michael M. Kaiser with Brett E. Egan.

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Year of Publication:2013
Language:English
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Physical Description:187 p. :; ill.
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100 1 |a Kaiser, Michael M. 
245 1 4 |a The cycle  |h [electronic resource] :  |b a practical approach to managing arts organizations /  |c Michael M. Kaiser with Brett E. Egan. 
260 |a Waltham, Mass. :  |b Brandeis University Press,  |c 2013. 
300 |a 187 p. :  |b ill. 
505 0 |a Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Performing arts  |x Management. 
655 4 |a Electronic books. 
700 1 |a Egan, Brett E. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1170378  |z Click to View