The brand of print : : marketing paratexts in the early English book trade / / by Andie Silva.
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, il...
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| Superior document: | Library of the Written Word; volume76 |
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| VerfasserIn: | |
| Place / Publishing House: | Leiden Boston : : BRILL,, 2020. |
| Año de Publicación: | 2020 |
| Lenguaje: | English |
| Colección: | Library of the Written Word;
volume76. |
| Descripción Física: | 1 online resource (260 pages). |
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