Communication yearbook / 37 / / edited by Elisia L. Cohen.
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| Anno di pubblicazione: | 2013 |
| Lingua: | English |
| Serie: | Communication yearbook ;
37 |
| Accesso online: | |
| Descrizione fisica: | xxvi, 445 p. :; ill. |
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Sommario:
- pt. 1. Rethinking organizational membership and career formation in a global information society
- pt. 2. Reappraising communication frameworks, models, methods, and paradigms
- pt. 3. Reassessments of message design and persuasion scholarship
- pt. 4. Reviewing trends : scholarship evaluating media engagement and exposure effects.