A huge number of ecological as well as conventional products fail on the market because of lacking costumer's acceptance. This situation can partly be explained by the fact that in conventional innovation processes the ideas and experiences of users are considered – if at all – at very late stages of development. In this stage, at the end of a long chain of decisions, substantial changes in the design are not possible any more. Such problems exist even in the case of sustainable innovation (e.g. eco-design). But positive effects for the environment can only be achieved when ecological products are successful on the market and when they are widely used. From our point of view the market success of sustainable products should rather be achieved by involving users and other relevant social groups as early as possible and by considering their ideas in the design, than by marketing campaigns in the dissemination phase. From this perspective it is of crucial importance that future innovation processes consider not only ecological criteria (like the use of renewable materials, durability, options for recycling and re-use, energy efficiency etc.) but also social aspects.
Within the project two technologies with high technological and economical potential were selected in close co-operation with the working-group 'factory of tomorrow'. Due to the fact, that these examples would represent different phases of development, we supposed to apply two adjusted methods: a series of workshops and focus groups based on the strategy of 'Constructive Technology Assessment' (technology example in the stage of R&D), the second example would deal with already existing products which should have been improved by test and feedback by selected lead-users.
The aim of this project was to develop user-centred prospects for products of the 'factory of tomorrow'. The proposed basic research project included the exemplary implementation and subsequently the improvement of two methods especially designed for user-involvement in technological innovation ('Constructive Technology Assessment' und 'Lead-User approach'). The results of this project significantly improved the attractiveness of sustainable products in the programme 'factory of tomorrow' for future users.
ITA co-operated in this project with the Centre for Social Innovation (project management), the Inter-University Research Centre for Technology, Work and Culture (IFF/IFZ), Fotec Forschungs- und Technologietransfer GmbH und Kompetenzzentrum Holz GmbH.
03/2007 - 10/2007