Book clubs and book commerce / / Corinna Norrick-Rühl.

• Superior document: Cambridge elements. Elements in publishing and book culture, 2514-8524
• VerfasserIn: Norrick-Rühl, Corinna,
• Place / Publishing House: Cambridge : : Cambridge University Press,, 2019.
• Year of Publication: 2019
• Edition: 1st ed.
• Language: English
• Series: Cambridge elements. Elements in publishing and book culture,
• Physical Description: 1 online resource (100 pages) :; digital, PDF file(s).
• Notes: Title from publisher's bibliographic system (viewed on 22 Nov 2019).

In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or BertelsmannClub. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce...

Table of Contents

• Cover
• Title page
• Copyright page
• Book Clubs and Book Commerce
• Contents
• 1 Introduction
• 2 Book Clubs: Definition and Basic Structures
• 2.1 Book Club Basics
• 2.2 Economics of Book Clubs
• 2.3 Cultural Impact of Book Clubs
• 2.4 Book Club Editions as Cultural Signifiers
• 2.5 Suggesting a Theoretical Framework
• 3 Books for the Masses - Book Clubs in the Twentieth Century
• 3.1 Nineteenth-Century Precursors
• 3.2 Book Club Beginnings in the Interwar Period
• 3.3 The Book Club Boom from the Postwar Period into the 1960s
• 3.4 Mergers and Competition (1970s to 1990s)
• 3.5 The Demise of Book Sales Clubs (from the 1990s to approximately 2010)
• 4 Chances and Challenges for Book Clubs Today
• 5 Conclusions and Outlook
• Bibliography
• Acknowledgments.