Democratizing Luxury : : Name Brands, Advertising, and Consumption in Modern Japan / / Annika A. Culver.
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongs...
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| Place / Publishing House: | Honolulu : : University of Hawaii Press, , [2023] 2024 |
| Year of Publication: | 2023 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (416 p.) :; 25 b&w illustrations |
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