Medicating Modern America : : Prescription Drugs in History / / ed. by Andrea Tone, Elizabeth Siegel Watkins.

With Americans paying more than $200 billion each year for prescription pills, the pharmaceutical business is the most profitable in the nation. The popularity of prescription drugs in recent decades has remade the doctor/patient relationship, instituting prescription-writing and pill-taking as an i...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter New York University Press Backlist eBook-Package 2000-2013
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Place / Publishing House:New York, NY : : New York University Press, , [2007]
©2007
Year of Publication:2007
Language:English
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Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Introduction
  • Part I
  • 1.Antibiotics. From Germophobia to the Carefree Life and Back Again: The Lifecycle of the Antibiotic Brand
  • 2. Mood Stabilizers. Folie to Folly: The Modern Mania for Bipolar Disorders and Mood Stabilizers
  • 3. Hormone Replacement. ''Educate Yourself": Consumer Information about Menopause and Hormone Replacement Therapy
  • Part II
  • 4. Oral Contraceptives. Women over 35 Who Smoke: A Case Study in Risk Management and Risk Communications, 1960-1989
  • 5. Stimulants. Not Just Naughty: 50 Years of Stimulant Drug Advertising
  • 6. Tranquilizer. Tranquilizers on Trial: Psychopharmacology in the Age of Anxiety
  • Part III
  • 7. Statins. The Abnormal and the Pathological: Cholesterol, Statins, and the Threshold of Disease
  • 8. Viagra. Making Viagra: From Impotence to Erectile Dysfunction
  • About the Contributors
  • Index