Brand Content und Brand Image : : Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen.
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Place / Publishing House: | Wiesbaden : : Springer Fachmedien Wiesbaden GmbH,, 2021. {copy}2022. |
Year of Publication: | 2021 |
Edition: | 1st ed. |
Language: | German |
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Physical Description: | 1 online resource (307 pages) |
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ISBN: | 9783658357115 9783658357108 |
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Hierarchical level: | Monograph |