Introduction to marketing concepts

Introduction to marketing concepts / Graeme Drummond, John Ensor.

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ProQuest (Firm)
Drummond, Graeme.
TeilnehmendeR:
Ensor, John.
ProQuest (Firm)
Year of Publication:2005
Language:English
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Physical Description:xiii, 283 p. :; ill.
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record_format marc
spelling Drummond, Graeme.
Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor.
Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005.
xiii, 283 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Ensor, John.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=269900 Click to View
language English
format Electronic
eBook
author Drummond, Graeme.
spellingShingle Drummond, Graeme.
Introduction to marketing concepts
author_facet Drummond, Graeme.
Ensor, John.
ProQuest (Firm)
ProQuest (Firm)
author_variant g d gd
author2 Ensor, John.
ProQuest (Firm)
author2_variant j e je
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Drummond, Graeme.
title Introduction to marketing concepts
title_full Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor.
title_fullStr Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor.
title_full_unstemmed Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor.
title_auth Introduction to marketing concepts
title_new Introduction to marketing concepts
title_sort introduction to marketing concepts
publisher Elsevier/Butterworth Heinemann,
publishDate 2005
physical xiii, 283 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 D756 42005
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=269900
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 475999943
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is_hierarchy_title Introduction to marketing concepts
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