Introduction to marketing concepts / Graeme Drummond, John Ensor.
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| Year of Publication: | 2005 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 283 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Drummond, Graeme. | |
| 245 | 1 | 0 | |a Introduction to marketing concepts |h [electronic resource] / |c Graeme Drummond, John Ensor. |
| 260 | |a Oxford ; |a Boston, MA : |b Elsevier/Butterworth Heinemann, |c 2005. | ||
| 300 | |a xiii, 283 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Ensor, John. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=269900 |z Click to View |