Loyalty cards in the apparel industry in Germany and Spain : : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta.
Saved in:
| VerfasserIn: | |
|---|---|
| Place / Publishing House: | Hamburg : : Anchor Academic Publishing,, 2014. |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (133 pages) :; illustrations |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Bibliography: | Includes bibliographical references. |
|---|---|
| ISBN: | 9783954890156 9783954895151 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Sarah-Mailin Janotta. |