How 30 Great Ads Were Made : From Idea to Campaign.
This book, authored by Eliza Williams, explores the creative process behind 30 iconic advertisements from the 2000s. It delves into the stories, strategies, and innovative approaches that led to the creation of these groundbreaking campaigns, highlighting themes such as humor, visual storytelling, a...
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| Place / Publishing House: | London : Laurence King Publishing, 2012 ©2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 Online-Resource |
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| Summary: | This book, authored by Eliza Williams, explores the creative process behind 30 iconic advertisements from the 2000s. It delves into the stories, strategies, and innovative approaches that led to the creation of these groundbreaking campaigns, highlighting themes such as humor, visual storytelling, and the rise of digital media in advertising. The book provides insights into how brands like adidas, Coca-Cola, Guinness, and Burger King crafted memorable ads that resonated with audiences worldwide. It features behind-the-scenes accounts, production photographs, and interviews with key creators, offering a comprehensive look into the evolving landscape of the advertising industry. Targeted at marketing professionals, creatives, and advertising enthusiasts, the book celebrates the artistry and cultural impact of advertising. |
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| ISBN: | 9781780673875 |
| Access: | Only OEAW-employees or in the reading room of our library. |
| Hierarchical level: | Monograph |