Branding Latin America : strategies, aims, resistance

Branding Latin America : strategies, aims, resistance / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.

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Bibliographic Details
TeilnehmendeR:
Fehimovic, Dunja,
Ogden, Rebecca,
Aronczyk, Melissa,
Place / Publishing House:Lanham, Maryland : Lexington Books, 2018.
2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 Online-Resource
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id 10-04-01-00199835
ctrlnum 10-04-01-00199835
(Basis-E-Book)10-04-01-00199835
collection bib_alma
record_format marc
spelling Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
Lanham, Maryland Lexington Books 2018.
2018
1 Online-Resource
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Place marketing Latin America.
Branding (Marketing) Latin America.
Latin America Relations.
Electronic books.
Fehimovic, Dunja, editor.
Ogden, Rebecca, editor.
Aronczyk, Melissa, writer of foreword.
Print version: Branding Latin America : strategies, aims, resistance. Lanham, Maryland : Lexington Books, c2018 xiii, 232 pages 9781498568272 2018007764
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5321158 Access only for OEAW employees and in the reading room of our library
language English
format eBook
author2 Fehimovic, Dunja,
Ogden, Rebecca,
Aronczyk, Melissa,
author_facet Fehimovic, Dunja,
Ogden, Rebecca,
Aronczyk, Melissa,
author2_variant d f df
r o ro
m a ma
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_sort Aronczyk, Melissa,
title Branding Latin America strategies, aims, resistance
spellingShingle Branding Latin America strategies, aims, resistance
title_sub strategies, aims, resistance
title_full Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
title_fullStr Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
title_full_unstemmed Branding Latin America strategies, aims, resistance edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
title_auth Branding Latin America strategies, aims, resistance
title_new Branding Latin America
title_sort branding latin america strategies, aims, resistance
publisher Lexington Books
publishDate 2018
physical 1 Online-Resource
isbn 9781498568289 (e-book)
9781498568272
callnumber-first F - General American History
callnumber-subject F - General American History
callnumber-label F1415
callnumber-sort F 41415 B736 42018
genre Electronic books.
geographic Latin America Relations.
genre_facet Electronic books.
geographic_facet Latin America.
Latin America
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5321158
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 303 - Social processes
dewey-full 303.4828
dewey-sort 3303.4828
dewey-raw 303.4828
dewey-search 303.4828
work_keys_str_mv AT fehimovicdunja brandinglatinamericastrategiesaimsresistance
AT ogdenrebecca brandinglatinamericastrategiesaimsresistance
AT aronczykmelissa brandinglatinamericastrategiesaimsresistance
status_str n
ids_txt_mv (Basis-E-Book)10-04-01-00199835
is_hierarchy_title Branding Latin America strategies, aims, resistance
author2_original_writing_str_mv noLinkedField
noLinkedField
noLinkedField
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