Branding Latin America : strategies, aims, resistance / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.
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| Place / Publishing House: | Lanham, Maryland : Lexington Books, 2018. 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 Online-Resource |
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| LEADER | 01805nam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 10-04-01-00199835 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 180402t20182018mdu ob 001 0 eng d | ||
| 020 | |z 9781498568272 | ||
| 020 | |a 9781498568289 (e-book) | ||
| 035 | |a (Basis-E-Book)10-04-01-00199835 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 043 | |a cl----- | ||
| 050 | 4 | |a F1415 |b .B736 2018 | |
| 082 | 0 | |a 303.4828 |2 23 | |
| 245 | 0 | 0 | |a Branding Latin America |b strategies, aims, resistance |c edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk. |
| 264 | 1 | |a Lanham, Maryland |b Lexington Books |c 2018. | |
| 264 | 4 | |c 2018 | |
| 300 | |a 1 Online-Resource | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Place marketing |z Latin America. | |
| 650 | 0 | |a Branding (Marketing) |z Latin America. | |
| 651 | 0 | |a Latin America |x Relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Fehimovic, Dunja, |e editor. | |
| 700 | 1 | |a Ogden, Rebecca, |e editor. | |
| 700 | 1 | |a Aronczyk, Melissa, |e writer of foreword. | |
| 776 | 0 | 8 | |i Print version: |t Branding Latin America : strategies, aims, resistance. |d Lanham, Maryland : Lexington Books, c2018 |h xiii, 232 pages |z 9781498568272 |w 2018007764 |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5321158 |z Access only for OEAW employees and in the reading room of our library |